Marketing

(IBA Bachelor) Winter Term 2016/17 – Schedule of lectures (English)

December 6, 2016 Defining Marketing and the Marketing Process

December 13, 2016 Marketing Information

December 20, 2016 Buyer Behavior

January 3, 2017 Marketing Strategy

January 10, 2017 Products and Pricing

January 17, 2017 Channels and Retailing, Marketing Communication

January 24, 2017International and Global Marketing, Marketing Ethics